PlayBook was criticized initially requiring a BlackBerry for its native email and calendar applications, although third party email and calendar applications are supported.
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The platform also has relatively few native third party applications compared to other platforms, though the number available has steadily risen. Following the mixed reviews, BlackBerry's Playbook began to gain traction and receive better reviews, as the temporary issues are being solved.
In April , BlackBerry CEO Thorsten Heins stated in an interview that "in five years I don't think there'll be a reason to have a tablet anymore",  a position that analysts attributed to BlackBerry's "spectacular failure" in the tablet market with the PlayBook. At the time of launch, between 2, and 3, apps were available from the BlackBerry App World.
BlackBerry announced on March 24, , that it would expand its application ecosystem for the PlayBook to include BlackBerry Java and Android -based applications. In a press release, BlackBerry stated that developers would be able to simply repackage, code sign, and submit their Android apps into BlackBerry App World, however for the first update, only Android 2.
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However, Java applications will not be available until a future update. However, after the 2. At first, a decision by BlackBerry to ship the PlayBook without native applications for e-mail and calendar became a source of criticism and derision by reviewers and users. The only way to access email was through the web browser, BlackBerry Bridge, or third-party applications from App World, which BlackBerry chose for security reasons.
However, BlackBerry has made these native applications available in an update to the system software. The Playbook OS 2. It also included visual changes to the operating system, support for a variety of Android applications and also brought three new applications built into the OS: BBM is still supported through the BlackBerry Bridge software, allowing users to continue to have access to it while bridged to their BlackBerry smartphone.
On June 28, , the company announced that plans to bring BlackBerry 10 to the PlayBook were canceled  sparking fears of the device's potential scrapping. Ultimately, Heins intervened to cancel the project citing his dissatisfaction with the "level of performance and user experience".
While no immediate decisions over the device's future are certain, Heins did promise BlackBerry would "support PlayBook on the existing software platforms and configurations. Because BlackBerry Bridge accesses mail, calendar, and contacts directly from a tethered BlackBerry phone, the PlayBook meets the same encryption standards as the BlackBerry phone. It featured a dual-core 1. Following the launch of the BlackBerry 10 operating system and the BlackBerry Z10 smartphone, BlackBerry CEO Thorsten Heins confirmed that the company was exploring the opportunities for future tablet releases but had not announced further plans in the tablet market  but that the PlayBook would not be converted to the new BlackBerry 10 OS, having decided "to stop these efforts and focus on [its] core hardware portfolio" of mobile phones, thereby bringing the PlayBook to its end-of-life.
In August , Blackberry advertised the following "Made for Playbook" accessories: Various sources estimated the sales figure on launch day alone at approximately 50,, exceeding analyst's expectations. Following several months of poor sales, BlackBerry started discounting the price of Playbook from its original retail price to improve the product's run rate at retail. According to Strategy Analytics figures in the second quarter, the PlayBook's market share in the middle of was 3. From Wikipedia, the free encyclopedia.
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